Better Together

January is a great time of year for a business and even more so for an outdoor events business like ours. It’s a time of year you can review the old and plan for the future, reach out to new clients or simply make that change to your operations you have been putting off for the last 4 months since the summer season ended.

After a successful, yet somewhat challenging, first year we welcomed in the New Year, a time to regroup and review our plans for 2017. However, that very quickly turned into a very busy with a new event, numerous tenders and an exciting new partnership with colleagues and friends Ice Blue Medical. Whilst all great news also challenging with a never-ending task list and new hurdles to overcome. We had to rely on each other’s skills and ability to share workload. Then it came to me, we’re better together.

Successful business is only successful when we work together. Our colleagues and partners, suppliers and clients and this is a policy we whole heartedly practice at Proud Events. We share each other’s opinions and knowledge to identify the best outcome, when one of the team is too busy we help them by offloading their workload. Now don’t get me wrong this is not always smiles and rainbows. Sometimes it is hard to take on extra work to help others. Sometimes it is hard to hear opinions that differ to your own. Ultimately thought we know this it is what makes us stronger.

This transfers into how we plan our events. At Proud we know what we are good at and that’s event management. Seeing the big picture and putting together the pieces to deliver experiences for our clients that are true to their vision. But what about the detail of the individual parts? The tech specs for the stage, the power requirements of the traders, the health & safety regulations. The list goes on. The truth is all the parts are equally important, not one person can do it alone and that’s why we collaborate. By working together we become stronger and it empowers all of us to deliver great events we feel part of. That’s what’s special about working in events, why else would we give up our summer to live in fields for 4 months?!

Here at Proud HQ we continue to develop projects that centre around this approach, our collaboration model still ticks on in the background and we are looking at an exciting new project with the UK Pride Organisers Network where we, Proud Events, are building a Pride Buyer’s Club. A platform where Pride organisations can come to us with their event management requirements and we can match them to quality suppliers who deliver, whilst passing back savings through economy of scale of the club and its members. Whilst in its early infancy it is an exciting development in the Proud journey, one that we feel passionate about, being able to give back to the Pride movement.

So instead of doing more exercise or giving up chocolate this new year why not adopt our approach to events and let’s work together, after all it’s better right? If you are interested in hearing more about the Buyer’s club and would like to be part of it get in touch at and let’s do business together for a cause that’s worth contributing to.

The Proud Team x 

#Trump & #Brexit = End of #Events? Never!

All our social media and news feeds are filled with gloomy news about the impacts of the US election and the UK referendum. Currency and financial markets haven't reacted well and we could be in for uncertain times ahead.

For those of us operating across the UK and Europe, and those with an international profile, we're all looking for that crystal ball.

In fact now is probably a great time to look to the past and learn the lessons of those businesses who not only survived but prospered in previous challenging times.

What are our event attendees thinking? Is my job secure? What's going to happen to interest rates? What will rising inflation do to my spending habits?

There's certainly a lot of insecurity and that drives a behaviour that can be more cautious. But does it mean people will cut back on their leisure activities or things that give them some fun 'time out'?

Turn the telescope around. If the £ is worth less against the $ then maybe the 'staycation' will be a strong trend. Value for money could mean spending on great events with great experiences rather than not spending. Payment plans may win out over big one of ticket purchases. Free events may become even more popular with scope to make reasonable returns through concessions.

In previous economic downturns the events and entertainment industries didn't disappear. Audiences became more discerning, chose carefully and spent wisely. Those promoters and event organisers who planned ahead and thought about the challenges their audiences would face actually did pretty well. 

That's not to say there weren't tough times and many businesses and their associated suppliers didn't survive. But common to many of these was carrying on as before. Not preparing for a smaller, more discerning market. And forgetting that currency changes can matter!

We also learned that people needed their break from the challenges and uncertainties. As a proportion of their overall spend, disposable income, spent on activities faired pretty well. People wanted to reward themselves for working harder, cutting back and making the savings. 

They wanted to go out and have a really amazing time and they didn't mind investing wisely to achieve it. But the event had to be good, great even, and not outside their budgets.

So what's the lesson? Don't live in a bubble and keep going as if nothing around you is changing. Model your future events around future uncertainty and a downturn in spending. Is £6 for a pint and £8 for a burger sustainable? Can you justify putting your ticket price up 5% if everyone's wages are reducing by 2% with inflation?

Taking the time to do this now puts you ahead of the game. Even better why not talk to your audience. Find out what they're thinking and try and test that against your own assumptions. 

Here at Proud Events we've been looking to the future. We've been modelling our business for long term sustainability. Looking at EaaS (Events as a Service), commoditising events and collaboration. Why not speak to us

We've also been supporting our clients with their own future planning and taking a 'big picture' view about the future. We've got lots of consulting expertise. Give us a shout