First Experiences & First Lessons

Event professionals always say that to work in the event industry one has to be flexible, that the first lesson to be learned is that it doesn’t matter how well planned an event is, there are always last minute problems or changes to face on the day. Our first experience on site proved this once again.

Before I get into it, please meet me. My name is Silvia and I recently joined the team as an intern and Events Assistant here at Proud Events, along with Nuno, Project Assistant for Live Stock Brands. We’re both students at B|MM London and, even if we happen to be in the same class, this is the first time we get to work together.

Our first event experience with Proud was in collaboration with Adidas Football at their Tango League event held in Shoreditch on Wednesday the 22nd of February.

From a day spent in a warehouse sorting boxes to the big event on Wednesday, working with Adidas has been an incredible and invaluable experience. Not only because we had the chance to work with one of the coolest brands in the world but also because it was our very first experience working together as a team.

In short, our job was to organise small boxes – football boots – into larger boxes as prizes for each team playing at the event.

If this sounds simple to you, just try and imagine this: different boxes with different numbers and letters that all look surprisingly identical; add more numbers for the shoe sizes; add that you’ve been instructed to give the same model boots to all the players in a team with the correct sizes; add that you didn’t receive all the size info from the players and, finally, add the fact that the stock, although it appears endless in your eyes, is actually somehow very limited. To us, it felt like we were trying to crack the most complex code. But we did it, we planned and organised everything as best as we could and it turned out to be a lot more fun than either of us expected. In our heads, the job was over and done with perfect planning.

Right. Now, do you remember the beginning of this post? First lesson: last minute problems and changes. The next day, we arrived at the event to find out that some rules had changed and, as a consequence, part of that hard work became somewhat useless. Although some of the previous work paid off as it made the process a lot quicker, we had to crack that same code and organise the stock all over again.

So, this is for all the people taking their first steps in the event industry. Even when you think you’ve done your absolute best and organised everything ‘perfectly’, remind yourself that great planning doesn’t necessarily mean perfect event. And always, always, listen to other event professionals because – believe it or not – they kinda know what they’re talking about! J

Finally, I’ll leave you with a conclusive note on something else I personally learned from this experience. Although being organised and focused is great skill, being able to communicate and trust the people you work with is what will ultimately determine your success.

Until we meet again.