We have developed our Proud Events model, a flexible way of working with you to deliver your vision, combining our event experience and adding in our creative, project management and consulting skills. At the heart of our model is collaboration, working with our trusted suppliers and clients to deliver a service that is great quality and value. 

We think the end result is a great product that's efficient and effective, keeps costs down and provides real quality that you, your event goers and sponsors will really appreciate. 

Ben Whur leads Proud's event planning and management services, and supports the team with supplier and commercial management. Ben has been producing and promoting events, such as Brixton Splash and the Sydenham Festival, for over 30 years. In 2014 he handed on the baton as Event Director for Pride in London, the capital's largest one day event, after nearly a decade. Ben's involvement in the events industry has run alongside a successful career as a senior leader in the charity and public sectors. 

Harry Feigen leads Proud's business development, commercials, merchandising and accreditation services and is a core member of the event delivery team. Harry has extensive live events experience, having cut his teeth working with one of the biggest music promoters in the North of England before moving on to manage major bar operations across some of the UK's biggest festivals. Harry brings his experience of delivering large operations at major live events along with his knowledge and expertise in all things commercial.

Joe Sheals leads Proud's operational and on site services. Joe has worked in live events for over two decades, specialising in delivering large scale outdoor events. He brings his experience as a project manage on events such as London Olympics 2012, Glastonbury, British Summer Time and numerous tours, this has helped Joe build up a vast network of relationships throughout the events industry. Joe has worked for Proud since 2016 and became a Partner and Director in 2018.

Proud Team - Our team of Associates and freelancers all take an active role in supporting and delivering our services to bring our clients high quality, great value, vibrant and safe events. 


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